Greg’s Daily Thoughts

I don't suggest that I know everything about Blogging for Business. My friends Michael Martine and Grant Griffiths know a lot more than I ever will. This is my home grown attempt at understanding what I need to do to be more consistent and genuine with my efforts as I blog for business. Feedback appreciated. 

I’ve been online since 1998 and for six years I wrote daily articles for my newsletter. I never had a plan for what I’ve do write about, I just shared what I was learning every day as I was going about my business coaching business owners and entrepreneurs.

That seemed to serve me pretty well actually. The newsletter brought people back to the website and I made sure to include something about my products or services for sale in addition to fresh content newsletter.

When I began blogging I felt pretty much at home with the process. What’s interesting is that as I’ve gone further and further down the business development road so to speak-I found it increasingly difficult to “blog for business”.

Part of the challenge was that I was feeling like I had a conflict of interest. When I was writing my newsletter I was just sharing what I was learning every day and letting people know what it was I was promoting her what services I have to offer. It was very much a soft sell.

It’s hard to explain, but somehow the process of blogging and promoting myself and my products and services became increasingly complex and confusing to me.

Yesterday, I came across a very interesting blog post and it really needn’t stop and think. In fact, I would say that I had one of those “lightbulb” moments. What I developed as a result was a graphic that I created to help myself understand what I need to do on a daily basis to promote myself on my blog while cultivating relationships and future customers.

http://smallbusinesssherpa.com/BloggingforBusinessStoryFunnel.pdf

So the graphic that you see here on this page is the first iteration of what I “think” I have learned. I’d be very interested in your feedback. Please note that I’ve marked this as commercial creative Commons and invite you to iterate and share alike.

I plan on sharing what I’m learning as I try to apply this model in my business. And I’d be very interested to get your feedback and active participation so that we can together be more elaborate intentional in our blogging efforts.

So, what you think and what you see is missing or could be added?