Greg’s Daily Thoughts

How will we define success in social media marketing in 2010 and beyond?

Certainly, Chris Brogan has a lot to say about social media marketing and I find this particular question to be very  thought-provoking and useful to get focused on how we want to model success in social media for our businesses.

How do we develop relationships that yield? – It’s great to have 100,000 friends on Twitter. How many take action? Of the 36,000 folks who subscribe to my blog, I usually get between 50-100 comments per post. That’s less than 1/3 of 1%. If comments were my business, I’d say that stinks. Relationships that yield are how we separate “friends” or “community members” from “customers” in our various business buckets. They overlap, but for the sake of this question, think strongly about “yield” and what it means to you. Via Questions We Should Ask

I really like how Chris asks us to consider how we differentiate between friends, community members and customers, especially how he encourages us to think long and hard about what the word "yield" means to us.

I don't know about you, but I plan to take the time to think about the word "yield" and the criteria I will use to determine what success looks like for me in the age of social media. I'll report back here with my ideas and perhaps a chart once I have it completed.