Greg’s Daily Thoughts

This is a great tip I pulled from John Hayden. Great tips John!

Constructing an outbound road

• Get a Facebook Page and put a fanbox on your site.
• If you’re on Twitter, put a follow me button on your site.
• While we’re at it, get a blog – it’ll have an RSS feed folks can grab.
• If you’re a museum, have an outbound link to your Flickr gallery.
• If Plurk is your home, put a link on your site.
• Make sure these connection points show up on every appropriate page on your site – not just the home page.
• Put social media links in your email newsletters.

Again, it’s all about giving customers, donors and prospects multiple ways of opting in to you and what you offer.