Greg’s Daily Thoughts

It's perhaps to their detriment, according to Hilary Topper, a New York-based marketing executive. In her opinion, the Internet is the way people are going to be communicating in the future, and if a company is not online, it will fall behind in terms of getting information to the public.

Already, the number of adults who have a profile on a social-networking site has more than quadrupled since 2005, according to the Pew Internet & American Life Project.

"We have made so many new clients and new opportunities through the Internet," said Topper, who is the author of a new book titled "Everything You Ever Wanted to Know About Social Media, But Were Afraid to Ask," (iUniverse, $17.95).

The book is an easy-to-read tutorial of some of the most popular social-networking sites currently available. Topper describes how each site works and then offers her opinion on how a site could benefit a company.

In her opinion, if a person is not on the Internet, he or she is "missing they boat."