Greg’s Daily Thoughts

My friend, Steven Moore the SmallBizTwit has an awesome article on his blog it is titled "Social Search is here! This will change everything in your business. Are you ready?" Read the entire post at http://www.smallbiztwit.info/social-search-is-here-this-will-change-everyt here is an excerpt!

The companies that now see this clearly are redesigning their businesses for this future. It even has a name and it is called Social Business Design.

Where to start?

1. Listening Software and Dashboards for your business.
2.Marketing messages will not work the same, focus will shift to User generated content that is shared heavily and will show up in the search thru popularity.
3. Communities will be more important, businesses will have to build them.
4.RT, @ replies and influencer's will need to be taken into messaging strategy and Word of mouth and linking sharing strategies.
5.Think people centric and not page centric. Think custom search results pages based off the influence from their friends.
6.Think Smaller, relationship based marketing.
7.Think about Legacy Marketing methods are not only ineffective, they can be downright counterproductive.(cause your market to tune you out and with technology just not hear or see you- think TIVO for TV, new tools are being developed now for the web to do similar things.

Future Implications
1.Pay attention to companies that are going to build out a system that will score influencer's rankings.
2.Smaller specialized communities will have greater influencer.

So the big takeaway- it is not going to be all about the tools and tactics- they will change as fast as yesterday and something that will always be the competitive advantage to the best implementers. It is the big changes at the top level of redefining the whole of your business into this new world.