Greg’s Daily Thoughts

I have summarized these social media (SM) integration tips from Social Media Today. What I like is these are not your typical tips for why you should use social media but how to "integrate" SM into your opverall marketing mix.

3 Step Social Media Adoption Plan

1. Devise an appropriate, tactically-agnostic social media strategy
2. Audit your current marketing, and add social media ingredients
3. Where necessary, add new social media programs

5 Ways to Achieve Cross-Media Synergy with Social Media

1. Social Media + Search Marketing
2. Social Media + Email
3. Social Media + Virtual Events
4. Social Media + Live Events
5. Social Media + Market Research

Drop by and visit the post as it contains additional links to most of these strategies.